Liu Qiangdong icon
Founder and CEO, Richard Liu Qiangdong has been called the "Jeff Bezos of China". Liu founded Jingdong as a business-to-consumer single retail store for magneto-optical products in June 1998 and later moved the company into an e-commerce website known as in 2004.[10] Liu is the company's chief executive officer and expanded its e-commerce products from selling consumer electronics to less specialized items, which grew into one of the largest retailers in China.